Nobel prize winning anti-aging line
In 2001 three scientists in Iceland formed a biotechnology company. Their aim was to use barley to produce purer human-like cellular activators for medical research and medicine. Barley was their plant of choice because it is good at producing and protecting proteins in its seeds and because it is a biologically isolated system. In 2010 the BIOEFFECT story began with the launch of BIOEFFECT EGF SERUM in Iceland, the first skin care product to contain cellular activators made in plants. It is now used by around 30% of Icelandic women over the age of 30.