Food for your head. Good for the earth.
Mordechai Alvow is an editorial stylist and the founder of YAROK Haircare, a budding, botanically based line of restorative hair care. YAROK, which means “green” in Hebrew, represents the convergence of Mordechai’s global perspective, his intuitive styling approach and his ongoing quest for performance-driven products that are healthy for both clients and stylists. By modifying traditional recipes, YAROK products are formulated exclusively from organic, wild crafted and otherwise responsibly harvested plant ingredients. All of the ingredients are handpicked for their medicinal and sensory benefits, and are sourced from pristine locales around the world. YAROK products are only created in small batches to preserve their freshness and maximize their performance.