Niche Beauty


Popband was founded in 2013 by the two self-proclaimed Shopaholics, Lou Booth and Keli Crai. The hairbands are made of soft but highly elastic material and not only beautify any hairstyle - worn on the wrist, the popbands become an accessory. The must-haves are celebrated in various international magazines such as Grazia, Vogue and Elle and stylists no longer want to do without these accessories.