Niche Beauty
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Michael Van Clarke

The British leading hairdresser Michael Van Clarke has created with his hair care line 3MI ("3 More Inches") exactly what millions of women dream of: hair up to 10 cm longer only through care. Growth stimulating plant extracts and revitalising cashmere proteins act as a protective shell around every single hair, fighting once and for all against annoying split ends and hair breakage.

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Niche Beauty favourites

Pre-Wash Treatment

Michael Van Clarke

Pre-Wash Treatment is an innovative treatment to nourish hair, allowing it to stay healthy, for longer.

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Hair Nail Nutritional Supplement

Michael Van Clarke

Hair & Nail Capsules are multivitamin and mineral food supplements which maintain and support healthy skin, hair and nails.

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Cashmere Protein Volumising Conditioner

Michael Van Clarke

Smoothes protects and reconditions hair leaving it feeling its natural best.

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Volumising Mousse

Michael Van Clarke

The 3 More Inches Mousse smoothes coarse hair and thickens fine hair giving brilliant control and finish to all hair types.

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Cashmere Protein Volumising Shampoo

Michael Van Clarke

This luxury professional shampoo with naturally derived cashmere proteins and gentle cleansing agents.

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Thicker Quicker Volumising Blowdry Spray

Michael Van Clarke

This Blow Dry Spray nourishes and thickens every strand for longer, stronger, younger looking hair.

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MICHAEL VAN CLARKE

PHILOSOPHY

PHILOSOPHY

ABOUT THE FOUNDER

With over 30 years of professional experience and his flair for the latest trends, Michael van Clarke is one of London's hottest celebrity hairdressers. His clients around the world and in his salon in London's posh Marylebone district include members of various royal families, supermodels and film stars. He has won 16 British Hairdressing Business Awards to date. He works with leading international designers backstage and is booked by prestigious magazines. When Vogue published his first photo spread, Michael was only 19 years old. Disappointed by the range of hair care products that were doing more harm to hair than good, he launched his own hair care range, 3"" More Inches. Developed from decades of hairdressing experience and a scientific understanding of hair, this range is revolutionising the hair care market.

MICHAEL VAN CLARKE

PHILOSOPHY

PHILOSOPHY

THE SCIENCE

Hair is a complex structure consisting of 97% protein and 3% water. When the natural moisture content falls below the normal level of 3%, the hair becomes less flexible and more susceptible to damage. Once the hair grows out of the scalp, it is no longer part of the living tissue. From this point on, the hair is exposed to decay - UV light, aggressive heat styling, poor quality products, salt water, hair dyes and other chemical processes destroy the structure. Once the molecular bonds break down, the structure becomes unstable. The more molecular bonds break, the less moisture the hair can retain and the more brittle it becomes. The outer hair layer lifts off, the hair feels rough, lacks shine and is difficult to comb.

MICHAEL VAN CLARKE

PHILOSOPHY

PHILOSOPHY

3’’’ MORE INCHES

This unique care complex of naturally-derived cashmere proteins, amino acids, UV protectors and other selected care substances penetrates deep into the hair. There it repairs the broken bonds and protects the hair structure from further decay. The natural amino acids resemble the molecular structure of human hair and can therefore close gaps and strengthen the structure. Used after shampooing, the 3'''More Inches Conditioner seals and further protects the hair surface.
The ageing process of the hair is efficiently slowed down. The hair stays healthy longer and grows up to 3 more inches longer without drying out. It is easier to tame, more powerful and retains its colour brilliance. The result: gorgeous, long hair for everyone!