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Niche Beauty

The Laundress

THE LAUNDRESS IS A COLLECTION OF SPECIALTY DETERGENTS, FABRIC CARE AND ACCESSORIES FOR HOME, TRAVEL AND STORAGE

Gwen Whiting and Lindsey Boyd weren’t always international soap mavens, delighting fashion-istas, value seekers, and environmentalists from New York to New Delhi. Many laundry cycles ago, they were young fashion enthusiasts, launching careers in one of the world’s best-dressed cities. As Lindsey and Gwen invested in building their wardrobes, they were confronted with the frustration of maintaining them: replacing prematurely worn items and paying painful dry-cleaning bills. As graduates from Cornell University’s Fiber Science, Textile and Apparel Management and Design program, they saw an opportunity to advance the world of fabric care. This propelled these entrepreneurs to design a luxurious brand of detergents and fabric care with their uniquely developed fragrances of Cedar, Baby, Lady and Classic.

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