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Niche Beauty




Well-Kept was established out of necessity. The company reflects the personal style and spirit of Neeley Kolsch, founder and CEO. Neeley is a Florida native, who shares a common attachment that many of us can relate to: Technology. With a career in disaster recovery, which required being on call twenty-four hours a day, her cell phone and computer rarely left her side. Continually disgusted with smudges on her laptop screen and facial blemishes caused from a dirty phone, Neeley began her search for a sensible product to remove the grime. She shopped, as she did for most of her health and beauty aids, looking for a product of quality and utility, contained in a stylish package. After some research, she realized there was a void in the market for a personal electronic device cleaner that embodied the charm she had in mind.