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Niche Beauty


For the most glamorous glance ever

Established in 1999 Eyeko re-invented mascara with its iconic zero-waste squeeze tubes to create an eye wardrobe of formulas and brushes for instant results, easy application and long term lash care. Favoured by celebrities and acclaimed make-up artists alike Eyeko believes in a tight edit of multi-tasking products that deliver what they promise for your eyes only. Style icon Alexa Chung joined Eyeko as Creative Consultant in 2013 bringing a wealth of knowledge to the brand having worked with top international make-up artists and titles ensuring sell-out launches globally.


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