PATCHOLOGY

Beauty helpers who show no great effect without much effort, pamper the skin despite lack of time and immediately make red carpet suitable? There is! Celebrities, models or stylists rely on patchology. Why? We asked marketing expert and Vice President Jill Sherman about the secret ...

 

How long has the brand existed?

Patchology was founded in 2014 in Boston, Massachusetts.

And what was the trigger?

The two founders are Chris Hobson and Michael Jordan. Chris was in the consumer goods industry and Michael led a team that produced patch technologies for medical and pharmaceutical companies. Both recognized the enormous potential of this technology for skin care.

What does patchology mean?

It stands for the philosophy of partial, rapid and highly effective drug delivery.

Ideal for lack of time?

Yes, the patches can bring more active ingredients to the skin and are therefore faster than conventional creams and lotions. Better results in less time! A Gamechanger.

What was the first product?

Patches for the eye area, which used a micro current technology to bring active care substances more effectively into the upper skin layers. Since its launch, the development team has also developed this rapid release for hydrogels, masks and liquids.

The bestseller of the series?

This is the Rejuvenating Eye Gel. In five minutes, swelling is reduced, the skin is padded and smoothed.

Were there any challenges?

As with any company that wants to be innovative, trends are challenging. In order to be successful, users must always be open to new ideas. This also applies to innovations in application.

Are the products biodegradable?

Patchology hydrogels are biodegradable, silicone- and latex-free. And all foil masks are made of cotton fleece.

Which innovation is currently being worked on?

We are currently working on a new hydrogel against dark eye shadows, an oil-enriched film mask and self-heating applications for hands and feet.

Where can you find ideas and trends?

We look everywhere! For example: monitoring consumer behaviour to find time-saving solutions; visiting textile manufacturers to find applications for new substrates; we are a lifestyle brand, so inspiration can come from the most unexpected places.

Patchology is a global player - are there different user preferences?

We find that each market is different because each region has its own skin care routines, ingredient and application preferences. Surprisingly, however, our top sellers are similar in all markets.

Many thanks to Jill Sherman for the quick insights!