Iles Formula 
Signature Collection Box

The Iles Formula 3-Step System combines Shampoo, Conditioner, and Finishing Serum in an effective haircare routine for all hair types. The advanced formulas with pure, sustainably sourced ingredients care for both untreated and damaged hair and are clinically proven to reduce hair breakage from the very first use. Also suitable for sensitive scalps, the trio features a delicate White Tea Flower fragrance. Presented in an elegant Gift Box – ideal for discovering or gifting.

"The Signature Collection 3-step method offers more than just a routine; it's an emotional experience and the DNA of my brand with instant, tangible results. Consisting of our three hero formulas; Shampoo, Conditioner, and Finishing Serum, along with our Conditioner Distribution Comb, this collection was born out of my necessity to swiftly restore the hair of celebrities I worked with daily.' – Wendy Iles, Hairstylist & Founder

The set contains:
Iles Formula Shampoo / 200 ml
Iles Formula Conditioner / 200 ml
Iles Formula Finishing Serum / 200 ml
Hair Comb

• Formulated with raw, virgin, sustainably sourced ingredients, combined with science at the highest level.
• Excellent on virgin hair, phenomenal on problematic hair.
• Clinically proven to stop hair breakage from the first use.
• Beautifully boxed and perfect as a first-time purchase, or gift.
• Bespoke, allergen-free perfume of White Tea Flower.
• No Sulfates + No Silicones + No Parabens + No Phthalates.
• Winner of ALLURE Best of Beauty Award 2023
  
  Key ingredients:
• Active Vegetal Extracts: Naturally nourishing, Active Vegetal Extracts help restitute dull hair, leaving it sumptuously lustrous.
• Vitamin B5: Deeply penetrates the hair to deliver unparalleled moisture to thirsty strands. It also increases pliability, helping your hair withstand breakage. The result is smoothed strands and weightless volume for that full, bouncy finish.
• Pantothenic Acid: Restores the hair shaft, delivering incredible silky texture and movement.
• Tucuma Palm: Renowned for its rich content of polyphenols, Tucuma Palm helps to combat free radicals and is full of good-for-you fatty acids to repair and nurture all hair types.
• Pracaxi Oil: Derived from the Brazilian Pracaxi Tree. This hero ingredient conditions and smooths the hair, helps prevent hair breakage and is an emollient for added luster.
• Vitamin E: Natural antioxidant that helps to maintain hair growth and promote a healthy scalp.
• Tucuma Seed Butter: Renowned for its rich content of polyphenols, Tucuma Seed Butter helps to combat free radicals and is full of good-for-you fatty acids to protect and moisturize all hair types.
• Macadamia Nut Oils: Bursting with fatty acids, Macadamia Nut Oils are great for calming the hair of frizz, tangles and dullness whilst strengthening and nourishing the hair follicles.
• Silk Extract: Delivers an unparalleled luster. Creates an immediate voluptuous effect on the hair while delivering an organic memory when heat activated.
• Panthenol: Improves hair elasticity, helping to reduce breakage. It also helps your hair retain moisture. Knots and tangles instantly smooth away.

Iles Formula Shampoo:

• Apply to very wet hair.
• Add more water while massaging, not more product. Water is the key to activating an indulgent lather. An abundance of lather indicates correct usage of the shampoo.
• In the case of hair breakage, this lather should be brought all the way to the ends. Allow the mousse to sit on the mid length and ends for about 1 minute. This starts the repair process by softening brittle hair.
• Rinse thoroughly.
• Repeat.
• For very damaged or brittle hair, a third shampoo application is recommended.
  
  Iles Formula Conditioner:
• Apply evenly an inch from roots to ends.
• Wet brush through for even distribution. The brush delivers the required amount of product to the roots.
• Repair is immediate and hair breakage will have stopped.
• Rinse.
  
  Iles Formula Finishing Serum:
• The protector against heated tools, environmental assaults and humidity.
• Best blow dried into wet hair and used daily on dry hair.
• Apply evenly to mid length and ends before styling. When applied methodically to all sections, this serum has the power to make thin hair feel and look organically thicker, and calms down thick, coarse hair.