Macrene actives: Preserving individual beauty
Dr Macrene Alexiades launched her skincare line with an unusual goal in mind for a skin expert: she wants her cosmetics to make beauty treatments in her New York practice redundant by keeping the skin in a youthful condition to begin with. Dr Macrene Alexiades has high standards for her own brand: She wants customers to notice a difference even when they use only one Macrene actives product. The Macrene actives range includes face creams and body creams as well as hybrid skincare comprising make-up and skincare.
Macrene Actives – Inspired by the Blue Zones
Dr Macrene Alexiades has been working with skin for over two decades and became interested in plant-based substances as a cosmetic alternative early on. After completing her bachelor’s degree, she earned a doctorate in genetics and is also a certified dermatologist. This expertise helped her develop her brand and find plant-based ingredients for her cosmetics that have been scientifically studied. These include antioxidants and peptides. These are designed to support genetics and protect the skin from external influences.
Dr Macrene Alexiades’ ancestors come from a Greek island near a “blue zone”. These “blue zones” are known for their inhabitants enjoying a particularly high life expectancy. This is partly due to the fact that the inhabitants have retained their traditional lifestyle, which involves a lot of physical activity and a balanced diet. This way of life also inspires Dr Macrene Alexiades: among other things, she runs an organic farm that also provides some ingredients for her cosmetics.
The goal of Macrene actives: to preserve individual beauty
With her brand Macrene actives, the genetics expert offers high-quality skincare with ambition: her skincare is designed to reverse the ageing process that begins in the 20s. According to Dr Macrene Alexiades, regular use of her cosmetics in a person’s 20s means that no beauty treatments will be needed later on. In this way, she hopes to reduce the need for surgical intervention and other beauty treatments and help people maintain a youthful appearance through cosmetics alone.
It is important to her that every woman finds and embraces her own individual beauty. Macrene actives skincare products are designed to have a positive effect on sun damage, counteract the effects of pollution, smoking and alcohol, and more.
She sees this approach as preferable to cosmetic procedures that follow particular beauty trends and that always end up taking away some of the individuality of beauty. Her holistic approach is also against the use of toxins such as Botox in aesthetic dermatology. She found inspiration for her line in plants that can repair mutations in their DNA, among other things.
Macrene actives products are vegan, gluten-free, cruelty-free, paraben-free, phthalate-free, sulphate-free, acrylate-free, glycol-free and fragrance-free.
Buy Macrene actives at Niche Beauty
Discover the innovative skincare from Macrene actives and enjoy your individual natural beauty. Discover the Macrene actives range and find a skincare routine that eliminates the need for beauty treatments. Simply order your new favourite products from the comfort of our online shop to your desired address.
