REOME

The London-based skincare brand was founded in 2023 by Joanna Ellner, beauty journalist and acupuncturist. After 18 years of industry experience and studies in Chinese medicine, she developed a line in collaboration with leading biotech laboratories that targets stressed skin using biotech- and bio-fermented actives. The brand is built on innovative, scientifically grounded formulas that support skin health and establish self-care as a daily ritual. Advanced skincare powered by biotechnology.