THE EVERY

The Every is an independent, clean modular hair care brand for whomever(y) - female, male or gender-fluid. Born from a moment of frustration in front of the bathroom mirror of the Stockholm flat in 2019, Kenza und Aleksandar Subosic realized, that most hair care products just don’t deliver. They wanted more than just promises—real, instantaneous results without sacrificing hair or scalp health. Frustration became inspiration. Inspiration became determination. Three years of development later, they introduced The Every's revolutionary Infusions. Packed with only the finest active ingredients, a hyper effective Infusions provide unmatched results without compromising the health of your scalp or hair. Almost like giving your shampoo a dose of steroids. Crafted in Sweden. 100% vegan and free from sulphates and parabens.

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THE INFUSIONS

Discover the power The Every’s Infusions, in their own words “almost like steroids for your shampoo”. Infusions are created to give maximum effect, each is packed with active ingredients to revolutionize your hair. Whether you crave unmatched volume, repair, or the perfect blonde, simply mix with your shampoo and conditioner to get instant results. Dial up or down for your desired potency and transform your hair with every wash.

THE EFFECT

Described as being like “steroids for your shampoo”, The Every's Infusions are all about instant effect. Instant volume. Instant repair. Instant cool blonde brilliance - right from the first wash. No gradual change or waiting for weeks; the effect is immediate and undeniable.

THE BASE

Beautiful hair starts at the roots so it should come as no surprise that a healthy scalp is the key to the hair of our dreams. The Every’s Caring range goes beyond cleansing and builds a foundation for healthy, radiant hair. The unique formula is developed to be mild yet effectively moisturize, soothe, and combat common scalp woes like dandruff and itchiness. Pair with The Every's Infusions for that extra boost!

THE VERDICT

"Don't trust us. Trust our customers." says The Every's co-founder Aleks Subosic. "When it comes to hair care, the real opinion of real people is the only thing that matters. From transformation tales to heartfelt testimonials, our customers' stories are the best proof of the genuine difference The Every’s products make.

THE TOUCH-UP

Experience hair that feels fresh, natural, and light even after a serious volume boost. Whether it's a quick touch-up or a just-washed feel without the wash, The Every’s range of dry shampoos is your go-to. These benzene-free dry shampoos, tailored for both light and dark hair, are infused with Provitamin B5, Sunflower Seed Extract, and Sweet Almond Oil to deliver not just a quick refresh, but also instant volume if you’re into that - there is something for (the) everyone.

THE INFLUENCE

From a dedicated community to the influencer spotlight; here is what top voices are saying about The Every. "THESE PRODUCTS ARE CRAZY" – MARIA KRAGMANN “I'M SO IMPRESSED!!!" – RIANNE MEIJER "THE BEST HAIR PRODUCT EVER" – KENZA ZOUITEN SUBOSIC "I'M OBSESSED" – JANNI DELÉR

THE FINAL TOUCH

Seal your signature look with The Every's premier styling range designed to elevate every hairstyle. Whether it's the Nourishing Heat Protection cream fortified with Hyaluronic Acid and pomegranate extract, the steadfast grip of the Finishing Spray infused with wild blueberries and sunflower seed, or the rugged allure offered by the Texture Spray, each product ensures impeccable style combined with unmatched care.