BLID

Since its founding her brand in 2024, content creator Mathilde Gøhler has pursued the vision of creating vegan, fragrance-free, and allergen-friendly formulas for a healthy scalp and strong, beautiful hair. Driven by her wish for effective care without unnecessary ingredients, BLID relies on high-quality, science-backed ingredients that nourish, strengthen, and protect the hair while soothing and balancing the scalp. The philosophy: maximum effect with minimal impact, all designed and produced in Denmark. Each product is tested for both effectiveness and gentleness, ensuring smooth, well-cared-for hair every day.