TSU LANGE YOR

Founded in Melbourne in 2023 by singer and influencer Troye Sivan and his brother, Tsu Lange Yor (Yiddish for “to long and good years”) represents fragrance as an expression of memory and identity. Inspired by heritage, homesickness, and the Australian landscape, all products are created in Australia in collaboration with local creatives. The philosophy combines personal storytelling with a refined, minimalist aesthetic and emotional depth. Artistic collaborations and a clear point of view define the brand: fragrances conceived as deeply individual experiences rather than fleeting trends.