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NONFICTION

Exclusive | New

Perfume is a form of art for South Korean Cha Haeyoung. This personal passion led the Seoul-based art curator to found her own fragrance and lifestyle brand in 2019. Her vision: a high-quality portfolio of subtle perfumes and skincare formulas based on plant-derived ingredients to enrich both body and mind. Inspired by moments and narratives, as well as a minimalist aesthetic and modern perfumery, the collection offers understated, sensual self-care for everyday use.

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