Under Your Skin

The Stockholm-based skincare and haircare brand was founded in 2016 by Lovisa Hahn Falkman. Inspired by her own experience with hormonal imbalances linked to conventional beauty products, she began questioning what the body absorbs through the skin. This insight also inspired the brand name: Under Your Skin – a reflection of the belief that everything applied to the skin ultimately affects what lies beneath. Together with her mother, Christina, Lovisa created a clean beauty line built on plant-powered complexes, Swedish formulations and independently tested safety. Beauty That Works for You. Not the Other Way Around.