IT Cosmetics – nourishing make-up with a confidence boost
You are beautiful, you are IT – with this slogan, the US brand IT Cosmetics wants to encourage people to recognize their own beauty and not hide it. Founder Jamie Kern Lima started her career as a TV news anchor, where strong spotlights and a flawless appearance are the norm. Her rosacea-prone skin didn’t make it easy for her to be in front of the camera, because many beauty products couldn’t cover the redness properly or quickly smeared. So in 2008, Jamie Kern Lima decided to launch a brand herself. With IT Cosmetics (short for Innovative Cosmetics), she works with dermatologists and plastic surgeons to create products that empower and enhance natural beauty.
IT Cosmetics CC Cream, Concealer and Skincare – beauty must-haves for a fresh complexion
Jamie Kern Lima founded IT Cosmetics in her living room in 2008. After numerous rejections, she had to hold her own in the beauty market until she finally got the opportunity to present her products on teleshopping. For her appearance on TV, she took a big risk within the beauty industry at the time: She decided against models with flawless skin, appeared on the show herself, and removed her make-up, revealing her rosacea. She then tested the IT Cosmetics products live on herself and other women with skin problems such as acne or pigment spots. Her success during the program proved she had chosen the right approach, and IT Cosmetics is now a beauty brand that is a staple on the top shelf of any shop. Among other things, the brand scores with:
- CC Cream: The IT Cosmetics CC Cream is considered the brand’s hero product because it impresses with high coverage, has an SPF of 50, and is enriched with ingredients such as hyaluronic acid and peptides.
- Concealer & Foundation: The concealers from IT Cosmetics also offer high coverage and some are even waterproof. The Your Skin But Better Foundation is enriched with skincare ingredients such as aloe vera extract and, in addition to its medium coverage, also provides moisture for a particularly radiant finish.
- Skincare: With day and night cream, IT Cosmetics is also a must for skincare routines and creates the perfect base for subsequent make-up. The day cream is quickly absorbed and contains hyaluronic acid and collagen. The night cream provides the skin with even more intensive moisture and is also enriched with jojoba oil.
IT Cosmetics products are tested for tolerance and are suitable for all skin types, including sensitive skin.
Buy IT Cosmetics at Niche Beauty – skincare meets make-up
IT Cosmetics is not about hiding flaws, but about feeling comfortable in your own skin and being completely yourself, just “your skin but better”. Creating the right care and coverage for every skin need is the essence of the brand, which combines skincare and make-up in its products. Discover your IT Cosmetics favorites at Niche Beauty and order with just a few clicks. Look forward to delivery to your doorstep and experience glow-up moments with IT Cosmetics.
