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Leaving the fashion world behind marked a new beginning for Creative Director Francesco Ragazzi: Inspired by the elegance of Italian fashion, the art of French perfumery, and the spirit of freedom in California, he launched his fragrance label in 2025. Guided by the hospitality-inspired vision of Artistic Director Frédérique Obin, the house captures the elegance and intimacy of a grand hotel experience—where every detail is designed to delight the senses. Each creation, conceived in close collaboration with Master Perfumer Yann Vasnier (Givaudan), is composed exclusively from the most precious raw materials, chosen for their rarity, purity, and expressive power. The portfolio unfolds like a stroll through an imaginary Californian hotel and embodies the spirit of travel, refinement, and the art of living.