Niche Beauty
MAYA NJIE

MAYA NJIE

While studying at the University of the Arts London, Maya Njie began creating her own fragrances as a self-taught perfumer. What started as a personal experiment evolved into an independent perfume brand, which she founded in 2016. Inspired by moments closely connected to her Swedish and Gambian heritage, her perfumes serve as olfactory keepsakes, preserving fleeting moments and subtle details that might otherwise be forgotten.

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NORDIC CEDAR

Eau de Parfum with notes of Cardamom, Patchouli, Cedarwood, Musk and Ambergris, vegan.

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TOBAK

Eau de Parfum with notes of Tobacco, Vetiver, Cinnamon, Tonka, Musk and Leather.

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TROPICA

Eau de Parfum with notes of Citrus Fruits, Pineapple, Fig, Iris, Coconut, Ambergris and Sandalwood.

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VANILJ

Eau de Parfum with notes of Vanilla, Cardamom, Patchouli, Musk, Cedarwood and Amber, vegan.

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Ten Years of Maya Njie
The New Chapter
The New Chapter
The Archive

Maya Njie’s creative work begins with an archive of family photographs, many taken before she was born. Her older sister on a grandfather's allotment steps in Västerås, an uncle's wedding in Nyköping, a treelined coastline against the Gambian sky. Each fragrance is built around one of these images, with its colour palette drawn from the same frame.

Ten Years of Maya Njie
The New Chapter
The New Chapter
A Bottle, Elevate

For her tenth year, Maya Njie has elevated the bottle. A new colour cap and a gold atomiser give the house its most considered expression yet, while the form itself stays exactly as it was. The change is quiet and deliberate, in keeping with a brand that has always worked in subtle details rather than grand gestures. The fragrances inside are unchanged.

Ten Years of Maya Njie
The New Chapter
The New Chapter
Eight Fragrances

Eight eau de parfums, each a souvenir of a particular moment. Nordic Cedar and Vanilj hold Swedish summers; Tobak is an ode to a grandfather's apartment; Les Fleurs a green floral drawn from a Minnie Riperton song. Tropica and Aethi Opum travel to The Gambia, while Voyeur Verde and Syrus find their origins in Spain.

Ten Years of Maya Njie
The New Chapter
The New Chapter
Recognition

The Financial Times calls Maya one of London's most evocative scent storytellers; Vogue Scandinavia, a blend of memory, culture and art. In 2026 Aethi Opum won the Art and Olfaction Award in Athens. The brand has been featured in British Vogue, Wallpaper, Monocle, Konfekt and the Liberty Journal.

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