Meet: Jen Atkin von OUAI

Jen Atkin, the incredibly likeable and cool hair stylist is now almost as famous as her prominent customers. Kim Kardashian, Kendall Jenner, Gigi Hadid, Gwen Stefani, Katy Perry - there's actually no one Jen from Hollywood's It-Crowd hasn't hairdress yet.

Every it-girl wishes to have her hair done once in her life. Her style is casual, simple and yet with the coolness you want for your daily hair styling.

 

Doing hair is just something that has always been in me, even when i was growing up in Utah and Hawaii. i loved giving my friends makeovers and transformations.

The products of her OUAI line are as cool as the hairstylist herself. OUAI means "yes" - in this relaxed, Parisian way", Jen explains to us. There is the right care for every hair type and the multifunctional styling products already have cult status

When Jen Atkin created her products, one thing was of particular importance to her: to develop products for modern real women who have a busy schedule and want uncomplicated hair care that is luxurious and effective.

If you ask Jen about her three favourites from the line, it's hard for her to answer: "That's so hard for me, because I'm just in love with every product. If I can only name 3, then that would be the Treatment Mask, the Texturizing Hair Spray and my Wave Spray."