Murad – a holistic approach to skincare
Murad is a skincare brand that takes a holistic approach to beauty and offers science-based skincare. Founder Dr Howard Murad is also committed to reducing stress, which plays a major role in human health. The focus here is on general stress reduction and a relaxed attitude towards life.
Murad – the four pillars of skincare
Dr Howard Murad is, among other things, a board-certified dermatologist and a trained pharmacist. He takes a holistic view of beauty. His understanding of beauty is based on four pillars:: hydration (especially by eating water-rich fruits and vegetables), exercise, compassion for oneself, and skincare. The Murad brand addresses this last pillar with high-quality and smart skincare.
One topic that Dr Howard Murad addresses in his philosophy is the water balance of cells. According to him, the moisture content of the cells is closely related to the general and specific health of the skin.
Dr Murad also considers the everyday stress to which we are exposed in our fast-paced times to be an important factor in terms of skin health. Wellness (in the sense of well-being) means more to him than the absence of illness and stress. But also the feeling of joy, gratitude, passion and celebrating success.
Skincare is therefore not a purely superficial matter, because the skin is a mirror of general health, so skincare is also health care and self-care.
Murad – from vitamin C serum to sunscreen
Murad offers skincare that promotes skin hydration and thus also supports its barrier function. This helps to protect the skin from environmental influences and supports a healthy cell metabolism.
Murad cosmetics are not tested on animals. The brand’s goal is to offer safe and effective cosmetics that you would expect from a doctor and that consider overall skin health rather than addressing individual problems. To achieve this, Murad relies on a few key ingredients that appear again and again in different products:
- Retinol
- Hyaluronic acid
- Vitamin C
- Niacinamides
- Glycolic acid
- Salicylic acid
Murad uses vitamin C and other powerful ingredients in various serums and creams. In addition to treatments and cleansers for different skin needs, Murad also offers sunscreen.
Order Murad online at Niche Beauty
Skin health is a symbiosis of different pillars. Support your skin’s daily routine with smart cosmetics from Murad. Put together your skincare routine and order your beauty favourites from Murad directly to your home address.