CLEAN. HOLISTIC. CLINICAL RESULTS. goop is a modern lifestyle brand that curates the ultimate in beauty, wellness, style, food and travel. The Los Angeles-based brand was founded 2008 by actress and entrepreneur Gwyneth Paltrow whose products soon became synonymous with functional, nontoxic beauty. As it turns out, goop pioneered a lot more than holistic, sometimes daring approaches to well-being; goop pioneered the inside-out approach and formulas with the very best high-performance, active ingredients.
With clinically proven, best-in-class ingredients to deliver high-performance results, the GOOPGENES collection supercharges skin with active concentrations of botanical extracts, oils, nutrients, ceramides, and collagen to keep skin nourished, smooth, firm, even-toned, and glowing.
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goop
Goopglow
Designed to truly transform both skin and hair, the GOOPGLOW collection exfoliates, smooths, and brightens for healthy, luminous, glowing skin—and now, shinier, smoother, softer hair.
