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Shampoo to neutralize unwanted yellow tones in blonde, bleached and gray hair with Violet Pigments, Bond Building Technology™, Glycerin and Betaine, gently cleansing, strengthening and enhancing shine.
Cool Blonde, Brilliant Shine: The No. 4P Purple Toning Shampoo restores radiance to blonde, bleached, and gray hair. The highly concentrated formula neutralizes unwanted yellow tones and warm, brass-colored highlights, visually balances the hair color, and gives the hair a fresher, shinier finish after just one wash.
The color-correcting effect is provided by violet pigments, including CI 60730 (Ext. Violet 2). They visually counteract unwanted yellow tones and help create a clearer, cooler color appearance. At the same time, the patented Olaplex Bond Building Technology™ with Bis-Aminopropyl Diglycol Dimaleate helps strengthen weakened hair bonds, repair everyday damage, and prevent future hair breakage.
The gentle, moisturizing lather cleanses thoroughly without unnecessarily stripping the hair of moisture. The lengths feel smoother and take on a healthy shine—for luminous blonde shades, radiant gray, and a more harmonious color result.
The vegan, dermatologically tested formula is gentle on color and suitable for chemically treated hair. When used in combination with the No. 5P Purple Toning Conditioner, it creates a coordinated care routine for cool, vibrant color and more resilient hair.
- Violet color pigments: CI 60730 (Ext. Violet 2) helps visually neutralize unwanted yellow tones and brass-colored highlights—for cooler, more even shades of blonde and gray.
- Enhanced Color Brilliance and Shine: Refreshes the color appearance and gives blonde, bleached, and gray hair a more radiant finish.
- Patented Bond Building Technology™: Bis-aminopropyl diglycol dimaleate supports weakened hair bonds, strengthens the hair structure, and helps prevent future hair breakage.
- Gentle cleansing: A cleansing complex with cocamidopropyl betaine and sodium cocoamphoacetate removes impurities and leaves hair feeling soft and supple.
- Moisture and softness: Glycerin and betaine complement the formula and help protect hair from drying out.
- Gentle color care: Formulated without silicones, proteins, or SLS/SLES. Dermatologically tested, vegan, color-safe, and suitable for chemically treated hair.
Apply a generous amount of shampoo to wet hair and work into a rich lather. Leave on for two minutes, then rinse thoroughly.
For best results, follow with Olaplex No. 5P Purple Toning Conditioner.
Note: Avoid contact with eyes. If you have sensitive skin, perform a patch test before use. Do not use this product to dye eyelashes or eyebrows. Wearing gloves is recommended.
