Female Founders Edit
At Niche Beauty, excellence leads the way. So do the extraordinary women behind it. From Phlur to Mirror Water, these founders blend aesthetics, expertise, and true entrepreneurial spirit.
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OUAI
Jen Atkin, one of L.A.’s most sought-after hairstylists, stands for modern, effortless haircare that is luxurious, effective, and designed for busy lifestyles.
