39BC

The name of the British brand acts as a time marker – a reference to an era of profound transformation. During the transition from BC to AD, the world was in flux: trade routes expanded and cultures encountered one another. Inspired by this, Sharmadean Reid MBE, entrepreneur and cultural strategist, developed the body care line in London in 2024 as a homage to historic bathing cultures, rituals, and inherited traditions. A collection that connects past and future – rooted in the past, ready for the future.