Now Live: The Niche Beauty Advent Calendar 2025
Discover our new Edit: THE ULTIMATE GIFT GUIDE
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Niche Beauty Advent Calendar 2025
Niche Beauty Gift Guide
Now is the Time...
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We Proudly Present
BLID by Mathilde Gøhler

Vegan, fragrance-free, and protein-packed: Scandinavian hair care designed for strong, healthy, seriously good hair days.

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New & Sought-After
The Gift of Glow

The value sets from makeup icon Charlotte Tilbury combine award-winning bestsellers in beautifully packaged designs. Limited!

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By Clé de Peau Beauté

New & only while stocks last: Luxurious eyeshadow quartet with Hydro-Wrap Complex, argan oil, and nourishing primer.

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Escentric Molecules

New In: Iso E Super meets the sensual warmth of cistus. A smoky, mineral fragrance with leathery nuances. We love!

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Royal Fern

Exclusive pre-launch: Boosting Serum is a clever, bio-stimulating serum that strengthens and regenerates the skin.

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Brand of the Week
Miild
Miild
Miild
Fall/ Winter 2025
Around the Christmas Tree

The Ultimate Beauty Gift Guide – discover the most beautiful gift ideas and endless inspiration!

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Skin care in fall and winter
This Place: Seasonal Skincare Switch

Out with light formulations, in with rich textures. Which products make sense now...

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The highlight of the year - freshly arrived in stock...
The Niche Beauty Advent Calendar 2025

If you want to be surprised, stop reading now. (But we don't condemn those who sneak peeks!)

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A trip to Iceland with the cult brand...
Bioeffect x Patricia Wirschke

Patricia Wirschke takes us to Iceland: her beauty favorites, game changers and tips for skincare and anti-aging.

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The novelty at Susanne Kaufmann
Go Rich or Go Home

Interview: The founder on the inspiration for her latest launch and why you don't have to shy away from this rich cream.

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New & Exclusive Launch: Dr. Julia Czechner
Talking Dermatology

Minimalism over a 10-step routine: the expert on skincare mistakes, overrated trends, and why cheese is still her guilty pleasure.

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