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The Anniversary Edit

The Anniversary Edit

In 2011, Niche Beauty launched with a tightly curated edit of brands you couldn’t find anywhere else in Europe. Fifteen years later, it’s home to over 400 of the most relevant names in luxury beauty. From the hottest new arrivals to under-the-radar summer hair hacks, consider this your insider edit of what’s defining beauty now.

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TRENDING NOW
Westman Atelier The Powder Duo Coquette + Mimi
  • Exclusive
The Powder Duo
Westman Atelier

Powder-Blush Duo with Phytosqualan, Pomegranate Extract and Volcanic Stone, defining, accentuating and visually invigorating.

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Augustinus Bader The Elixir
The Elixir
Augustinus Bader

Serum concentrate with Advanced TFC8®, Trigger Factor Complex™ and Phyto-Peptide Concentrate, moisturizing, firming, smoothing and toning, Anti-Aging & vegan.

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The Nue Co. First Milk
First Milk
The Nue Co.

Eau de Parfum with neuro-fragrance technology and notes of Pink Pepper, Almond Milk, Vanilla, Iris, Musk, Tonka Bean, and Cashmere Wood, balancing and comforting.

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MILK COOLING WATER JELLY SHIMMER BOBA
COOLING WATER JELLY SHIMMER
MILK

Glow stick with a violet blue shimmer finish, enriched with Aloe Vera, Collagen and Sea Water, moisturizing and soothing, vegan.

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The Anniversary Edit
The Anniversary Edit
New Wave

Attenzione, beauty enthusiasts. Here come our latest new arrivals and yes, we’re very proud of them. Featuring Phlur’s new scent, Augustinus Bader’s Body Cream you’ll fall head over heels for and Typebea by Rita Ora, the hair brand that truly delivers. Want more? Scroll down.

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The Anniversary Edit
The Anniversary Edit
Signature Makeup

Since we started, makeup trends have gone from glitter to goth to natural and… well, back again. Here are the looks we know and love and that feel just right for summer. The takeaway? Anything goes, as long as it feels like you. And yes, you’ll definitely be seeing us in plenty of deliciously dewy looks over the next few months.

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The Anniversary Edit
The Anniversary Edit
On the Beach

From plant-based insect protection to cooling after-sun sprays and an innovative full-body deo balm, these clever essentials are made to carry you through summer. And yes, of course we included a modern, no-fuss SPF and OUAI’s best-selling Wave Spray for the dreamiest hair ever. You’re welcome.

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The Anniversary Edit
The Anniversary Edit
Yummy Summer Fragrance

This season’s scents read like a perfectly curated menu, from creamy to spicy, salty to sweet, delicate to sensual. Each one a signature. Think Dries Van Noten’s garden-like compositions, Phlur’s effortlessly sensual body sprays, Fugazzi’s eclectic blends and Diptyque’s iconic creations. Mmm… irresistible.

The Anniversary Edit

In 2011, Niche Beauty launched with a tightly curated edit of brands you couldn’t find anywhere else in Europe. Fifteen years later, it’s home to over 400 of the most relevant names in luxury beauty. From the hottest new arrivals to under-the-radar summer hair hacks, consider this your insider edit of what’s defining beauty now.

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