Fig.1 Beauty

The New York-based skincare line was founded by dermatologist Dr. Courtney Rubin and Kimmy Scotti, an entrepreneur and beauty enthusiast, and launched in 2021. The brand name is inspired by science textbooks that explain complex topics using simple graphics (Figure 1). Similarly, the brand’s goal is to make the many facets of skincare easily accessible. Each product contains active ingredients in concentrations recommended by dermatologists and delivers proven, visible results. Science-backed, refillable skincare.