Go Rich or Go Home

Ms. Kaufmann, what inspired you personally to develop the Advanced Anti-Ageing Rich Cream?

I wanted to create a skincare product that accompanies and supports the skin in its changing needs. For me, our Advanced Anti-Ageing Rich Cream embodies a new definition of anti-ageing skincare: it preserves the skin's natural beauty and resistance - at any age.

What does "healthy ageing" mean to you - both as an entrepreneur and as a woman?

For me, the key to healthy ageing lies in preventative care and effective support for the skin. The focus is not just on a rejuvenated appearance, but above all on healthy skin that reflects our well-being. That's why our Advanced Anti-Ageing Rich Cream gives the skin exactly what it needs to stay radiantly beautiful at every stage of life.

The cream combines alpine plant extracts with peptides. What makes this combination so special for skin health?

The special thing about our skincare formula is the combination of traditional alpine plants with the latest skincare research. We have developed a unique composition of plant extracts - marshmallow root, St. John's wort, camomile blossom, sage leaf and yarrow - which work together perfectly with a highly effective triple peptide complex. Together they stimulate collagen formation, support skin regeneration, strengthen the skin barrier and counteract inflammation. This leaves mature skin feeling revitalized from the ground up.

Sunflower sprout extract is at the heart of the formula - how does it work at cellular level and after how long can you expect to see the first visible effects?

The extract from sustainably grown sunflower sprouts supports the formation of NAD+ in the skin - a molecule that is essential for cell regeneration. This allows the skin to retain its firmness and elasticity and reduces the appearance of pigmentation spots. For me, it is one of the highlights of our skincare formula: In the Advanced Anti-Ageing Rich Cream, it helps to make the complexion visibly smoother and more radiant within 28 days.

With 99.2% ingredients of natural origin - how is it possible to combine nature and high-tech so effectively?

At Susanne Kaufmann, we combine the power of nature with scientific expertise. For over 20 years, we have been developing products with alpine plants that are known for their purity and resilience. We select these ingredients specifically for their antioxidant and regenerative effects in order to pamper the skin with highly effective natural care.

What role does the protection of the skin barrier actually play? And why has this need only become more of a focus in recent years?

Well, the skin barrier is important for healthy, radiantly beautiful skin. It acts like a protective shield that prevents the penetration of external stressors and at the same time ensures that moisture remains in the skin. I realize that today's customers are no longer only concerned with appearance. The focus is also on the skin's resistance and protection. The demand for skincare products that help the skin to remain healthy in the long term is growing accordingly.

Who is the Advanced Anti-Ageing Rich Cream particularly suitable for - and when should it ideally be used?

I recommend Advanced Anti-Ageing Rich Cream for mature skin that is prone to dryness - it is best massaged into the skin in the morning and evening after cleansing the face.

How can the cream be integrated into an existing skincare routine without over-caring for the skin?

The Advanced Anti-Ageing Rich Cream can be perfectly integrated into any existing skincare routine. It is particularly effective in combination with our Nutrient Serum. The result is an effective skincare duo that provides the skin with intensive moisture, regenerates and firms it.

Many customers are initially reluctant to use rich textures - how do you counter this skepticism?

I often hear that many customers find rich creams too heavy. This is where our Advanced Anti-Ageing Rich Cream comes in: Its rich skincare formula unfolds in a pleasantly silky texture that lays lightly on the skin without weighing it down or leaving an oily feeling.

Do you have a personal tip or ritual that enhances the effect?

Susanne Kaufmann focuses on a holistic approach - a principle that I have personally followed for many years. In addition to an effective skincare routine, I make sure I get restful sleep, get enough exercise and take conscious time out. I also focus on a balanced diet with food that is as seasonal and regional as possible. I often exercise in the morning, as this helps me to start the day with a lot of positive energy. I also like to work on my face mask during a brisk walk in the fresh air.

Are there any no-gos (application, combination with other active ingredients, etc.) in conjunction with rich creams?

Our Advanced Anti-Ageing Rich Cream can be optimally combined with other active ingredients and easily integrated into your existing skincare routine. The aim of using rich creams is to support the skin in the long term without overloading it.

Our final question: What is your personal tip for people who are secretly struggling with ageing?

My tip is to take a holistic approach to beauty. It's not just about how we look, but also how we feel: If you pay attention to your overall well-being, you will automatically see this in your complexion. For me, true beauty is created when radiance, inner satisfaction and well-being go hand in hand - at any age.