Creed

The family business Creed is known for its exquisite luxury fragrances, from exquisite ingredients. Over 200 perfumes have been developed in seven generations. Today, Olivier Creed, a direct descendant of the founder James Henry Creed, continues this tradition. Together with his son Erwin, he travels the world to find the finest materials.

Inspired by the travel tales of their ancestors, Olivier and Erwin select the finest rose petals from Bulgaria, the freshest vetiver from Haiti, and the sweetest-smelling jasmine from the south of France. The exceptional quality of each element is ensured by careful smelling, a practice that is part of the traditional culture at the House of Creed.

Creed uses elaborate methods to distill the exclusive raw materials. This includes the millésime process, which was originally used in viticulture. All ingredients are weighed by hand and mixed according to the family's traditional recipes. After a lengthy maceration process, the recipe is perfected according to the standards of the house. The finishing touches by Olivier and Erwin Creed make each fragrance unique.