SARANGHAEYO

The name of the fragrance label from Seoul means “I love you” in Korean and is also abbreviated as SRHY. The brand was founded by Sung Soo Kim – a photographer and creator with many years of professional experience in the fragrance sector at LVMH. In 2020, he launched a portfolio of compositions that embody olfactory snapshots of life. All fragrances are made from high-quality extracts sourced worldwide and are exclusively bottled in Korea. With a high perfume concentration of 27–34%, the collection offers exceptional longevity and performance.