Niche Beauty


A major influencer for British make-up artist Isamaya Ffrench - at the age of 7 - was the coffee table book "The Art of Makeup, Making Faces" by Kevyn Aucoin. While studying product and industrial design at Central Saint Martins in London, she started out as a make-up artist on the side. Today she is one of the leading creatives, working with Rihanna, Madonna, Bella Hadid and Kendall Jenner, has worked for Tom Ford, was Global Beauty Director of Burberry Beauty and is the visionary behind the iconic Byredo make-up collection. In 2022, she developed her first own collection.