Niche Beauty

Pai Skincare

Pai is a leading formulator of high-performance, certified organic skincare, believing that skin - no matter how sensitive - deserves the best natural ingredients without compromise. Every product is proudly created and manufactured in-house in its London HQ, with a mission to deliver results-driven skincare with goodness built in. A certified B Corp, Pai’s entire range is certified natural and organic by COSMOS, certified vegan and cruelty-free – and all products are clinically tested to be suitable for sensitive skin for complete peace of mind.

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Rosehip Bioregenerate

All-in-one face oil with rose hip extract, reduces irritation, ideal for dry, stressed and hypersensitive skin.

Middlemist Seven

Mild cleansing milk with camellia, castor and almond oil, comes with a muslin cloth.

Light Work

Cleansing oil with rose hip extract for face and eyes, suitable for all skin types.

The Impossible Glow Bronzing Drops

Universal glow drops in bronze tone with hyaluronic acid and sea kelp, hydrating and skin-improving, suitable for any skin.

Prebiotic Inulin 4%

Prebiotic booster to top up the routine, regenerating, soothing and balancing, strengthens the microbiome and defenses, anti-aging.

C-2 Believe Vitamin C Brightening Moisturiser

Active ingredient care with vitamin C, moisturizing and skin improving, balancing, brightening and protecting, suitable for any skin, anti-aging.


Why Pai?

Founder Sarah Brown reveals the motivation behind Pai and why when it comes to skincare, it's personal.

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Effective organic ingredients

The jewel in Pai's crown is the ingredients they use. They've made it their mission to find the most high-performing ingredients nature has available, to create hardworking skincare that’s a joy to use. Take their iconic Rosehip Bioregenerate Face Oil for example – a certified organic formula with 60% more regenerative sterols than the competition*. *Compared to cold-pressed seed oils

Made for sensitive skin

Pai's Founder, Sarah, knows all about dealing with skin challenges. That’s why each and every product is independently patch tested and clinically proven to be suitable for sensitive skin before it reaches yours.

Proudly made in London

A rarity in the beauty industry, every single Pai product is formulated and manufactured in-house at its West London HQ – and that’s how they know there’s goodness in every drop.

Goodness built in

Putting your trust into a skincare product is about more than results. It’s about being proud to have it on your bathroom shelf. Rest assured, Pai is not only certified organic, vegan and cruelty-free, but it’s a B Corp too – so you can shop with confidence.