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PAULA'S CHOICE

Determined to find a solution to her own struggles with acne and eczema, Paula Begoun began studying product labels, and realized she'd been putting the wrong ingredients on her face. From that point on Paula dedicated herself to the science of skin care and sharing that knowledge to help others. 20 bestselling books on beauty, regular talk show appearances, the creation of Beautypedia, plus thousands of consumer requests lead Paula to start her own line of skin care line in 1995.

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Paula's Choice Clinical 1% Retinol Treatment 30 ml
  • Editor's Choice
Clinical 1% Retinol Treatment
Paula's Choice

Powerful anti-aging treatment with Retinol.

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Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant
  • Editor's Choice
Skin Perfecting 2% BHA Liquid Exfoliant
Paula's Choice

Leave-on peeling with Salicylic Acid, anti-inflammatory and clarifying, refines the appearance of pores and reduces wrinkles, suitable for all skin, Multi-Awardwinnner & Bestseller.

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Paula's Choice 10% Azelaic Acid Booster
10% Azelaic Acid Booster
Paula's Choice

Multi-tasking booster for a more radiant, even complexion.

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Paula's Choice Resist Youth-Extending Daily Hydrating Fluid SPF 50 60 ml
Resist Youth-Extending Daily Hydrating Fluid SPF 50
Paula's Choice

Mattifying anti-ageing moisturizer for oily skin with SPF 50.

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Paula's Choice Clinical Niacinamide 20% Treatment
Clinical Niacinamide 20% Treatment
Paula's Choice

Treatment gel with niacinamide, refines the pore structure, reduces impurities and smoothes the skin structure, anti-aging.

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PAULA'S CHOICE

The vision of Founder Paula Begun is simple: Beauty begins with truth. And the truth is always beautiful.

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About
PAULA'S CHOICE
PAULA'S CHOICE
SCIENCE & TRUTH

Paula's Choice follow the truth - not just what's popular. All formulas are supported & verified by extensive research.

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PAULA'S CHOICE
PAULA'S CHOICE
HIGHLY EFFECTIVE

Paula's Choice don't promise miracles - they deliver results. The brand formulate with active ingredients in appropriate concentrations & stable pH levels.

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PAULA'S CHOICE
PAULA'S CHOICE
NON-IRRITATING

The beauty brand use everything skin needs, nothing it doesn't. Every product is tested on people by an independent laboratory for irritancy & safety.

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PAULA'S CHOICE
PAULA'S CHOICE
MULTI-FACETED FORMULAS

Every product which is formulated contains antioxidants, skin-replenishing ingredients & skin-restoring ingredients to improve skin's overall health.

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PAULA'S CHOICE
PAULA'S CHOICE
NEVER ANIMAL-TESTED

Paula's Choice have never tested on animals & never will.

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PAULA'S CHOICE
PAULA'S CHOICE
PACKAGED FOR POTENCY

The beauty brand don't use jars or transparent packaging because vital ingredients become less effective when exposed to air & light.

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PAULA'S CHOICE
PAULA'S CHOICE
ENVIRONMENTALLY CONSCIOUS

Paula's Choice are committed to reducing our carbon footprint & actively seek sustainable ingredients & recyclable packaging.

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