Niche Beauty
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PAULA'S CHOICE

Determined to find a solution to her own struggles with acne and eczema, Paula Begoun began studying product labels, and realized she'd been putting the wrong ingredients on her face. From that point on Paula dedicated herself to the science of skin care and sharing that knowledge to help others. 20 bestselling books on beauty, regular talk show appearances, the creation of Beautypedia, plus thousands of consumer requests lead Paula to start her own line of skin care line in 1995.

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TRENDING NOW

  • Editor's Choice

Clinical 1% Retinol Treatment

Paula's Choice

Powerful anti-aging treatment with Retinol.

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  • Editor's Choice

Skin Perfecting 2% BHA Liquid Exfoliant

Paula's Choice

Bestseller Leave-on exfoliant, perfect for a combination or oily skin.

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10% Azelaic Acid Booster

Paula's Choice

Multi-tasking booster for a more radiant, even complexion.

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Resist Youth-Extending Daily Hydrating Fluid SPF 50

Paula's Choice

Mattifying anti-ageing moisturizer for oily skin with SPF 50.

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Clinical Niacinamide 20% Treatment

Paula's Choice

Treatment gel with niacinamide, refines the pore structure, reduces impurities and smoothes the skin structure, anti-aging.

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PAULA'S CHOICE

The vision of Founder Paula Begun is simple: Beauty begins with truth. And the truth is always beautiful.

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About

PAULA'S CHOICE

PAULA'S CHOICE

SCIENCE & TRUTH

Paula's Choice follow the truth - not just what's popular. All formulas are supported & verified by extensive research.

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PAULA'S CHOICE

PAULA'S CHOICE

HIGHLY EFFECTIVE

Paula's Choice don't promise miracles - they deliver results. The brand formulate with active ingredients in appropriate concentrations & stable pH levels.

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PAULA'S CHOICE

PAULA'S CHOICE

NON-IRRITATING

The beauty brand use everything skin needs, nothing it doesn't. Every product is tested on people by an independent laboratory for irritancy & safety.

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PAULA'S CHOICE

PAULA'S CHOICE

MULTI-FACETED FORMULAS

Every product which is formulated contains antioxidants, skin-replenishing ingredients & skin-restoring ingredients to improve skin's overall health.

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PAULA'S CHOICE

PAULA'S CHOICE

NEVER ANIMAL-TESTED

Paula's Choice have never tested on animals & never will.

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PAULA'S CHOICE

PAULA'S CHOICE

PACKAGED FOR POTENCY

The beauty brand don't use jars or transparent packaging because vital ingredients become less effective when exposed to air & light.

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PAULA'S CHOICE

PAULA'S CHOICE

ENVIRONMENTALLY CONSCIOUS

Paula's Choice are committed to reducing our carbon footprint & actively seek sustainable ingredients & recyclable packaging.

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