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Niche Beauty
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Virtue

This breakthrough hair care range from North Carolina has it all, thanks to its patented Alpha Keratin 60ku® molecule. This unique, highly active ingredient repairs damaged hair due to its bioidentical properties. Among the prominent users are the top Hollywood hair stylist Adir Abergel as well as the London star colorist Nicola Clarke, whose combined A-List clients include Madonna, Cate Blanchett, Kate Winslet, Kate Moss, Jennifer Garner, Kristen Stewart, Reese Witherspoon, and Charlize Theron. 

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