gitti nail polish – between trend colors and sustainability
Female Founder Jennifer Baum-Minkus had a vision: She wanted to create sustainable nail polish with a vegan formula that still impresses with the radiance of conventional colors. With this goal in mind, she founded her brand gitti conscious beauty in 2019, after the short form of her mother’s name Brigitte. The brand’s initial water-based and odorless nail polish was later followed by the plant-based formula – both variants are known as 19-free polishes, which means they do not contain 19 controversial ingredients.
gitti conscious beauty – rich colors, metallic effect and a perfect finish
Conscious beauty is not just an empty phrase at gitti – the brand from Berlin stands for well-thought-out products that boast innovative formulas. The brand portfolio includes:
- Nail polish: Easy to apply, ultra opaque and with a dazzling variety of colors – this is what characterizes the nail polishes from gitti. The brand also offers seasonal highlights with metallic shades, deep winter red or bright candy pink for summer.
- Top and base coats: a primer and sealant in the form of a top and base coat form the perfect duo in the gitti nail polishes. Top coats even out the nail surface and prepare it for the color. Base coats form the final step of the manicure and ensure longer durability and shine.
- Make-up: beauty essentials such as eyeshadow, lip gloss or eyeliner complement the gitti nail polish range, likewise with vegan formulas, ingredients of natural origin, a shimmering finish or signal colors.
With gitti, Jennifer Baum-Minkus wanted to launch a brand that was better for the planet right from the start. The brand’s products are also intended to be better for the people that wear nail polish. By this, gitti means questioning conventional ingredients and taking a new approach to formulations: For example, the substances in the plant-based polishes are obtained from manioc, corn or sugar cane. The products from gitti are vegan and PETA-certified.. In addition, gitti celebrates the diversity of each individual and creates a beauty cosmos in which wearing nail polish can be celebrated by everyone.
Buy gitti nail polish at Niche Beauty
“For the ones changing the world” – with this slogan, gitti puts into words its mission to be a nail polish brand that thinks innovatively, scrutinizes and inspires with products that achieve an amazing finish without compromising on ingredients. The polishes are easy to apply and develop their full color intensity with the second coat. See for yourself and discover your new favorites from gitti at Niche Beauty
