Maison Francis Kurkdjian Paris 
Baccarat Rouge 540

Baccarat Rouge 540 is a universal, luminous and intense fragrance with woody ambery floral notes, a truly graphic olfactory signature condensed to the extreme. A one-of-a-kind graphic and extremely condensed olfactory signature, with a long-lasting sillage. 

It was born from the encounter between Maison Francis Kurkdjian and Baccarat, whose 250th anniversary was celebrated with this eau de parfum that evokes the transparency and density of crystal. Francis Kurkdjian wanted to convey the poetic alchemy of crystal-making in this woody ambery floral fragrance, by imagining a unique creation based on 3 auras. 

In the top notes, the breezy facets of jasmine flowers and the radiance of saffron evoke the aura of air. They are highlighted by an accord evoking ambergris and dry woody tones, embodying the mineral aura.Lastly, the aura of fire is suggested by the addictive sensuality of ethyl maltol, a note with gourmand facets. Luminous and refined, Baccarat Rouge 540 eau de parfum caresses the skin with an enveloping woody, ambery, floral whisper.

‘This singular sillage gives a mysterious facet to this fragrance. Baccarat Rouge 540 symbolizes the alchemy of senses.’ Francis Kurkdjian

Top notes: Jasmine and Saffron
Heart notes: Mossy woody accord
Base notes: Ethyl-maltol, Ambroxan™ (amber, dry woody and mineral note).

- Olfactory family: woody ambery floral

- The Parisian fragrance house embodies the precise elegance of an artist who understands perfume as a form of expression. His compositions follow a clear signature style—characterized by purity, sophistication, timelessness, and the courage to reinterpret classicism.

- At the age of 24, Kurkdjian was already making perfume history: with “Le Mâle” for Jean Paul Gaultier, he created an international bestseller that set new standards. But instead of resting on his laurels, he sought new paths – freedom in the art of fragrance. In 2001, he founded his own workshop for bespoke fragrances and worked with greats such as Rick Owens, Hedi Slimane, Riccardo Tisci, Alber Elbaz, and John Galliano. His work for fashion houses such as Dior, Guerlain, and Saint Laurent cemented his reputation as a visionary.

- His curiosity took him beyond the boundaries of perfumery: artists such as Sophie Calle, Christian Rizzo, and Sarkis commissioned him to create fragrance projects that blended art, space, and scent. Fragrance installations in institutions such as the Grand Palais, the Fondation Pierre Bergé – Yves Saint Laurent, and the Palace of Versailles made him a pioneer of a new, multisensory form of art.

- In 2008, Francis Kurkdjian was awarded the title of Chevalier des Arts et des Lettres for his achievements—an honor that underscores his status as an artist, craftsman, and pioneer of modern perfumery.

Spray onto healthy skin. Avoid contact with eyes.

To indulge in a moment of well-being and prolong the sillage of your fragrance, complete your perfume ritual with additional Baccarat Rouge 540 scented gestures:  hand and body cleansing gel, body oil, hair mist, and solid soap. 

This product contains natural extracts. The presence of suspended particles or variations in color does not affect its quality in any way. Protect from direct light and sources of heat.