Niche Beauty



Altra - which means "other" in Italian - is an aesthetic rebellion against the throwaway mentality of the industrialized world. The London-based fragrance label was launched by Beckielou Brown and Bridget Plant in 2022 and sets a new standard in the industry with Profuture® - natural fragrances with a sustainable approach and a timeless design. The result is evocative, conceptual scents, without the use of synthetic molecules. 100% natural, responsibly produced in the UK, bottled in refillable flacons.