Niche Beauty


Global player Karlee Oz struggled with hair loss and dry, sensitive skin every time she relocated. She changed her skincare routine and took dietary supplements - with no success. After intensive research, she found the cause of her problems: Hard water - which comes out of the tap in more than 60% of households in Europe. In 2020, she founded Hello Klean in London to prevent irritated skin and limp hair with a targeted shower care system that reduces minerals and pollutants and restores a healthy balance.