Niche Beauty

Heretic Parfum


L.A. based Perfumer brand Herectic, founded by Douglas Little, is all about naturally derived materials. All fragrances are hand-crafted with natural essential oils, concretes, and absolutes that are blended in organic grape and sugarcane alcohols using the same process used by perfumers hundreds of years ago – before synthetics took over the industry. The olfactory fingerprint of each individual plant, where it was grown, and how it grew, gives these scents their character, mystery and beauty.