Niche Beauty


The luxurious portfolio of the Parisian fragrance house is based on ancient alchemy and traditional manufacturing processes. This is also represented by the Latin name of the label, which means " inaugurate " or " initial ". Because in the past, perfumes were originally used for magical purposes, cleansing, healing or to communicate with gods. Each fragrance influences mood and behavior or offers a special olfactory attractant through a Naturoprint molecule. Since its establishment in 2015, an innovative return to the original essence of perfumery and a sensual signature.