Niche Beauty



The skin care need changed for Hope Dworaczyk Smith when she became a mom in 2015. Lacking an efficient product, she developed a formula in her kitchen to combat stretch marks - plant-based. Getting her hands on the ingredients only in industrial quantities, she gave away her surplus and created demand. Working with a MIT chemist, the skincare was professionalized and the brand launched in 2019 with the mission: Using only selected and the best skincare ingredients, and avoiding anything that is not really good for the skin.