Niche Beauty


London-based Japanese artist Kentaro Yamada has dedicated himself to the craft of fragrance since 2017. His conceptual approach is olfactory answers to universal and existential questions such as "Where do we come from?" and "Where are we going?". He challenges the egocentric view of the universe and encourages acknowledging the limits of human experience. The result is contemporary, unusual and experimental fragrance structures with a unique aesthetic that break away from traditional standards of perfumery.