PURE U

The German beauty label was founded in 2019 by Carla Ströher and Leonhard Erdsiék. Through her experience with hormonal acne, Carla became aware of the direct connection between skincare and makeup, inspiring her to use this knowledge to sustainably improve her skin. As a result, the brand's portfolio focuses on formulas that combine skincare and makeup while remaining completely free from questionable ingredients. A new generation of natural cosmetics for sensitive skin.