Fugazzi 
Pomegranoudh

A 2026 interpretation of the fruit and oudh trend. Pomegranate meets oudh. It's called POMEGRANOUDH. Easy to wear in every occasion. Niche in character, thanks to its dark, ultra long-lasting notes. Addictive on the skin, lifted by juicy pomegranate. Confident after dark. Controlled in the morning. From night to day. Created to make the night last longer, deeper, richer, more intense. And to step into the morning as if everything is exactly where it belongs.

Notes: Pomegranate, Bergamot, Red Fruits, Oudh Wood, Patchouli

- Born in Amsterdam, FUGAZZI Fragrances grew from Bram Niessink‘s vision: playful luxury. A contrast of edgy and classy, humble and down to earth. Crafted with instinct and modern creativity, each scent feels daring yet effortless. Every name, design, campaign, and store carries character. FUGAZZI plays to attract.

- From ideation to manufacture, the fragrances are made locally to Amsterdam, save for the premium glass of the bottles which is sustainably sourced from Italy.

- Uniquely, the fragrances contain two odourless plant-based ingredients that, when synergistically combined in a trademarked blend, have positive effects on the wellbeing of the wearer, inducing significant reductions in feelings of nervousness and tension.

- The root of the perennial herb Makandi forskolin, Coleus forskohlii, a member of the mint family, has been used since ancient times in Indian Ayurvedic medicine. Black tea, Camellia sinensis, native to Southeast Asia has been used for over 5000 years as a tonic, gaining near mystical status in rituals.

- Niessink’s visionary brand is encased in a simplistic flacon bearing a contemporary sans serif logo. The name, ‘Fugazzi,’ itself conjures mystery. A play on 70’s Italian-American parlance ‘fugazi’, meaning ‘fake’, the word was subsequently embraced by youth culture and silver screen mafioso. Extra meta, spelling the word with the double Z makes a fake word of a word meaning ‘fake’. In truth, ‘Fugazzi’ is designed to be purposefully abstract.

Spray onto healthy skin.

Avoid contact with the eyes.