Maison Francis Kurkdjian Paris 
724

724, an olfactory signature with an urban spirit In the light of a pure sky rising over the city ascends the elegant silhouette of 724, a musky floral eau de parfum.

In the top notes, a fresh urban accord is perceived. It is the sensation of clean, energizing freshness, formed of bergamot and the verticality of aldehydes with sophisticated, slightly metallic, effervescent facets. At the heart of this fragrance lies an airy aura conveyed by a bouquet of flowers structured by jasmine absolute, sweet pea and mock orange. In the base notes, this universe of whiteness surrenders to an enveloping, comforting sensation thanks to a sandalwood-white musk accord.

Urban landscapes and their surrounding architecture overtly influenced the graphic aesthetic of 724 eau de parfum. This luminous, vibrant and comfortably addictive eau de parfum invites you to live in harmony with the city. 

Top notes: Aldehydes, Bergamot oil
Heart notes: White floral accord, Jasmine Grandiflorum
Base notes: Sandalwood accord, White musks

- The Parisian fragrance house embodies the precise elegance of an artist who understands perfume as a form of expression. His compositions follow a clear signature style—characterized by purity, sophistication, timelessness, and the courage to reinterpret classicism.

- At the age of 24, Kurkdjian was already making perfume history: with “Le Mâle” for Jean Paul Gaultier, he created an international bestseller that set new standards. But instead of resting on his laurels, he sought new paths – freedom in the art of fragrance. In 2001, he founded his own workshop for bespoke fragrances and worked with greats such as Rick Owens, Hedi Slimane, Riccardo Tisci, Alber Elbaz, and John Galliano. His work for fashion houses such as Dior, Guerlain, and Saint Laurent cemented his reputation as a visionary.

- His curiosity took him beyond the boundaries of perfumery: artists such as Sophie Calle, Christian Rizzo, and Sarkis commissioned him to create fragrance projects that blended art, space, and scent. Fragrance installations in institutions such as the Grand Palais, the Fondation Pierre Bergé – Yves Saint Laurent, and the Palace of Versailles made him a pioneer of a new, multisensory form of art.

- In 2008, Francis Kurkdjian was awarded the title of Chevalier des Arts et des Lettres for his achievements—an honor that underscores his status as an artist, craftsman, and pioneer of modern perfumery.

Spray onto healthy skin. Avoid contact with eyes.

This product contains natural extracts. The presence of suspended particles or variations in color does not affect its quality in any way. Protect from direct light and sources of heat.