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The science has spoken (but so has experience): memory and scent are forever connected. If you really want to get into people’s heads - and stay there - choose a fragrance that lingers. This year we’re betting all our cards on classics like Escentric Molecule 01, Zarko Perfume’s Sending Love and D.S. & Durga’s Deep Dark Vanilla, but there’s also plenty of inspiration for those who are into surprises, avant-garde discoveries and unexpected connections (think Vyrao, Phlur and 27 87).