
Beauty of Joseon
The Korean skincare line was founded in 2016 by Sumin Lee as a tribute to the beauty traditions of the Joseon dynasty, documented in the Gyuhap Chongseo encyclopedia. At its core lies Hanbang, traditional Korean medicine that remains widely practiced today. Enriched with this heritage, the skincare line combines time-honored herbal ingredients with lab-tested, clinically proven actives – thoughtfully developed to care for all skin types.

