Niche Beauty



Carina Chaz's personal passion for fragrances gave rise to her unconventional perfume label in L.A., which launched at Barneys in New York in 2019 and is now a global player. Her philosophy: to give everyone an individual fragrance signature. The brand name reflects their approach: it means nothing and everything at the same time - a new form of fragrance experience. Each individual composition emphasizes the personality and can be used in combination with each other. For a unique and unmistakable fragrance wardrobe.