Niche Beauty

About Us

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Our Mission: Strictly Selective – Strictly Luxury

When we founded NICHE-BEAUTY.COM under the motto “Strictly Selective – Strictly Luxury”, we wanted to create an online portal dedicated exclusively to the most exciting and luxurious cosmetic brands from all over the world – many of which were up to that point only known to true insiders and often only found abroad.

Picture Founders, sisters LvH and SvD

In the world of an endless and confusing array of cosmetic brands, “Strictly Selective” stands for a well-curated portfolio of very special products that we select and value for their history, quality and uniqueness. When we say, “Strictly Luxury”, we don’t mean the brand image that has been bought with expensive advertising, but instead refer to selected ingredients, product innovation, compatibility and sustainability. We’re not just a shop. We’re deeply interested in the development of the brands on the market, their founders, the way products are used and how effective they are, but we’re also interested in their design and sometimes in their well-known loyal customers. We love design, we love to look behind the scenes and enjoy keeping you up to date with the latest international beauty trends – be it directly via our website, or via the magazine, blog and social media. Our promise and commitment are to offer you the latest and the greatest from this fast-paced beauty cosmos, always. Everything we do, we do with love.




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With love

Now hand-in-hand with Douglas – the biggest perfumery retailer in Europe. We want to guarantee an exquisite shopping experience with excellent customer service and good advice. Your purchase will be delivered with special care and attention to packaging within 1 to 2 working days.

We also offer 2 free samples and changing beauty deals with every order. Depending on the country, we deliver free of charge from a minimum order value (24,50€ for Germany).

We look forward to your visit and wish you lots of fun discovering our very personal recommendations.

Best regards, Your
Niche Beauty Team